Brand strategy / packaging / campaigns
2025Farm Express
The brief
Making a grocery brand feel as fresh, fast and local as the shelves it fills.
A retail identity system for a Goa-grown grocery brand: designed to move from the shelf to the screen without losing its everyday warmth.
View live project ↗Website presentation / scroll through
My role
I was asked to translate a familiar Goan wholesale food-supply business into a concise, dependable web presence. Working from Thivim, Farm Express supplies an expansive range of rice, grains, lentils and spices to supermarkets and marts across Goa. I gave the brand a clear digital shelf: practical, legible and rooted in the everyday scale of the business.
- Website design
- Information architecture
- Digital presence
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