Start with the experience
A film score, an interface sound and a short sonic signature solve different problems. Describe where the sound will be heard, how long it should last and what the listener should feel. The brief should also say whether the audience can choose silence. A website should never depend on unexpected audio to explain itself.
Build a small sonic vocabulary
Choose a limited palette of rhythm, texture and instrumentation that fits the brand. Test it against the visual identity and writing. The aim is not to add music everywhere, but to make the moments that use it feel intentional. Original composition can offer flexibility, provided usage rights and deliverables are clear.
Prototype in context
Listen on phone speakers, headphones and at low volume. Pair sound with the actual edit or interface rather than judging it in isolation. A sound that feels impressive alone may obscure speech or become tiring when repeated. Short previews are useful for review, but the full context determines whether the work succeeds.
Connect craft to the customer journey
For a campaign, ask whether the sound supports the story and makes the message easier to recall. For a website, provide visible playback controls and an equally complete silent experience. My Digital Ohm music practice informs this work, while each client brief determines the final direction.
Further reading: Google: helpful content and audience focus
Explore my selected projects, or discuss your brief.